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What is
The Day12 Project?
About us
Independent travel has become very big business and The Day12 Project has been set up to address some of the environmental and ethical issues facing backpackers (particularly the amount of money we spend) and to provide a few solutions to these issues. You can help us by sending us your writing and photography, joining the mailing list or even making a donation. And at the bottom of the page, we answer the perennial question of why it's called 'Day12' anyway...

If you know something we don't, tell us at info@day12.com

What is the day12 project?

The Day12 Project is a not-for-profit, multi-media travel resource run by a group of writers, photographers, journalists, students, teachers, promoters, DJs and designers from around the world who are concerned about the social and environmental impact of our journeys. Day12.com was originally set up as an online travel magazine to give talented backpackers the opportunity to publish their writing and photography so that we could try and work out what travel had become in the forty years since the first hippy jumped in a Combi and drove to Goa. As we read, however, we found a movement which had grown far beyond its origins, and discovered that the amount of money being spent by backpackers, and the cash being invested by businesses and governments to attract that spending power, meant independent, youth, student, gap-year - whatever you want to call it - travel had become a major industry; one which was having a far greater environmental, social, cultural and economic impact than we expected .

Problem #1
We've got too much money!

It may not feel like it when you're near the end of your trip, counting the pennies to see if you can afford a beer (or a bed), but backpackers spend a fortune. In 2003, according to the Australian Tourism Commission (ATC), 115,000 British backpackers visited Australia. The average gap-year traveller spends around US$12,000 in the twelve months they're on the road. Multiply one number by the other and you have an industry worth well over a billion dollars a year. And that's just the Brits. The Germans represent a similar number. Then there are the Dutch, Swedish, Israelis, Irish, Aussies, Kiwis, South Africans - you get the picture. It's a LOT of money.
It also became obvious that there exists a huge gap between the philosophy of independent travel; that of minimal damage, of learning something about those places we visit, of a closer relationship with the local people, and the economic realities of those countries we frequent as backpackers. The areas we visit and spend our money in are the very places most in need of cash to aid their development, but around 70% of the money we spend leaves the area because the company who owns your hotel isn't based locally, and may even be based in another country (the travel industry calls it 'leakage'). Only a very small amount of the money we spend benefits the people who live locally.


Please dispose of your chewing gum sensibly
photo: Mircea Mocanu (Romania)

However, we spend more during our stay in Australia than the average Japanese business traveller, which means we are also responsible for altering the local economic infrastructure until tourism becomes a 'mono-crop'. Imagine what would happen if a tsunami hit Australia's Gold Coast, or Whitsunday Islands. Before 26th December 2004, 74% of the economy of the Maldives, and 64% of its employment, was based in tourism.

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Problem #2
It's all about numbers

Backpackers are much more environmentally aware than their package tourist counterparts but we do still have a profound impact on the places we visit. Because we fly Round-the-World (all the way) we are responsible for a lot more CO2 than a family of four flying to Spain for a fortnight (around 4 tonnes per backpacker per gap-year).

Thank God they're not made of ivory!

 

On the up-side, we don't stay in the large resorts and so don't consume as much water and electricity as package tourists (typically 28 times more water and 7 times more electricity than a local inhabitant).

We rely heavily on our guide books - and naturally so, people have been using them since an Egyptian compiled the first guide for merchants around AD50, and they're bloody useful when you step off a delayed train at two in the morning and need to find a hostel - but because we are following the same route, we tend to visit the same places - and their gift shops. When you buy a bowl made from Kauri wood, an endangered tree native to New Zealand, it's not just your mate back home who gets a little memento of your trip. There are 115,000 Brits queueing up behind you to buy the same bowl for their mates. That's a lot of Kauri trees.

So if our money doesn't help the places we visit, and we're drowning the world in CO2 from our flights, not to mention the social and cultural impact of our journeys, shouldn't we just stop travelling completely?

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TRAVEL IS IMPORTANT 

"While the world's politicians are picking fights, the world's backpackers are meeting up on beaches and learning they don't have any enemies." from FOOTNOTES magazine

And that's where The Day12 Project begins.

To say we shouldn't travel is to lose an opportunity. As we step off a plane and start to learn more about the world, the world learns more about itself. Our money can support local employment, and it can stay in the area, we just need to spend it in the right places.

We need to learn how to travel 'responsibly'. See our sustainable tourism made easy section for a few ideas. Many excellent definitions of 'responsible' travel exist but at Day12 we're working on simple, clickable solutions to the nagging questions that surround our wanderlust. We also need to be more vocal and support those charities and environmental lobby groups who are working to minimise the social and environmental repercussions of our journeys. At The Day12 Project we have big plans for the future of backpacking, but we need to start somewhere.



Street sign, New Zealand
photo: Antje Armbrust (Germany)

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Solutions

The Day12 Project has been designed as a starting point for your journey. Somewhere to research your trip, ask questions of those who have gone before, advise those following in your footsteps and maybe look outside your guide book for information on your next destination. If you've just got back from a trip, give future travellers the benefit of your experience; write for the magazine or send us a photo gallery. The Day12 Project has lots of plans up its collective sleeve to help you lessen the impact of your journey, but let's start with something simple -

 

Forest in New Zealand. Nr. Orcland

 

Greener Guidebooks

The many thousands of guidebooks bought every year are not printed on recycled paper but we can help you make those essential 800 pages a little bit greener. If you click through to online booksellers amazon.co.uk from Day12.com and buy your guidebook, a percentage of that sale comes straight back to us (through a programme called Amazon Associates). We in turn donate that money to one of the organizations in our trees section to support forests, endangered tree species or carbon offset programmes. That also goes for anything you buy from Amazon for your trip including mp3 players, CDs and digital cameras. It's not going to cost you any more than going to the shops (you'll even save the bus fare) and you know that a percentage of what you spend will be used to plant trees.

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We need your help

The social, economic and environmental issues surrounding travel are enormous. As backpackers we shouldn't be damaging the world in the course of our journeys; we're much too aware of the issues. Through our discussions with backpackers we've come up with a solution and, with your help, we can make a huge difference. Tell your friends. Over the next few months we'll be announcing lots of opportunities for you to lessen the impact of your journey, most of them for free (Sh! That bit's still a secret), so if you're a writer or photographer, a film-maker, graphic designer, web designer, musician, journalist, promoter or DJ we need your help to reach the many hundreds of thousands of travellers there are out there. It's time to shake the industry up a bit, and we need your talent to do it.

We're not sure if we can honestly say what travel 'is', we're not even sure we want to be able to, but we do know that travel isn't about seeing that monument or visiting that temple. Travel, for us, is the excitement of stepping out of an airport into a new city for the first time, but at The Day12 Project, we believe that what you do after that is, frankly, your own business. Just don't forget to write it down, or photograph it, and send the results to us at info@day12.com

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Whakatane, New Zealand
photo : Joerg Klenert (New Zealand)


Why 'Day12'?

The island of Koh Samui, off the south-east coast of Thailand, is typical of how backpacking opens an area to mass tourism. Home only to a small group of coconut farmers before the first backpackers arrived in the 70s, it now has its own airport and you can fly direct from Europe. Backpackers rub shoulders with package tourists on Chaweng Beach and it's often difficult to see any difference between them.

As backpackers we've noticed that there's a day, usually a couple of weeks into a journey, when you realize you haven't thought about home for 24 hours or so. You've adjusted to the mid-day heat, or at least learned how to live within its boundaries, the moment of doubt you experienced as you waved goodbye at the airport seems laughable now as you step into the luke-warm surf for a pre-breakfast swim. You've shrugged off the conventions of home and you're just travelling. Conversely, we found that those people out on a two week package to Thailand were already talking about home a couple of days before they left. They were wondering how the cat was. They were thinking about 'popping into town' on Saturday. They were already back at work! And we, lying in our hammocks with eleven and a half months of travelling ahead of us were thinking, "We're only just getting started!" There's a moment, be it after twelve days, or ten, or more, when you wonder if you'll ever need to carry more than you can fit in a backpack ever again.

If you're looking for an answer to the perennial question of whether you're a tourist or a traveller, we think day 12, and its mindset, might be it.

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